Together, we work every day to build tomorrow’s legacy.

Strengthened by our tradition, together with the Asahi Group of which we are a part, we are focused on shaping our next 175 years in Italy and globally. We are aware of the challenges and opportunities of our times, of what has been achieved and of how much remains to be done.

The Report

Let’s connect to the future

With our 2023 Sustainable Development Report, drawn up on a voluntary basis and verified by an independent third party, our aim is to share our journey in the areas of environmental, economic, and social sustainability over the past year. Guided by our purpose, we invite you to connect with each other and with the future, with passion, dedication, and responsibility, to write our tomorrow together.

People, Planet, Portfolio, and Profit: the “4 P’s”

Our strategy is built around four “Ps”: People, Planet, Portfolio, and Profit. Our Sustainability Report is structured around such pillars, to provide a comprehensive view of our commitments.

People

We are determined to be the #PlaceToBEer.

Planet

We aim to have a positive impact on the planet.

Portfolio

We are committed to fulfilling the promise of exceptional taste made to consumers.

Profit

We encourage the sustainable creation of value.

Let’s connect to
the future, together

Enter the world of Birra Peroni and discover our
2023 Sustainable Development journey.